VLADIMIR GUDAC

MACLURIZATION

 PM GALLERY

 25.02. 2010 . – 25.03.2010

Opening of the exhebition  25. February  at  8.00 pm

MACLURISATION

Maclura pomifera is the scientific name of a plant growing to 5-6 metres tall. Its branches are covered in thorn-like bumps; its leaves are dark green, compact and heart – shaped. In late summer, round bumpy green fruit grows on these branches, which then ripens till late autumn, reaching the size of 1 to 25 cm in diameter. When the fruit is separated from the petiole, a white sticky juice is secreted. Originally brought from Canada, the purpose of the plant was rather practical. It was namely supposed to grow into a hedge. However, it was soon forsaken and left to grow its fruit which was neither harmful nor beneficent to humans.

By the end of the war year, 1993, I accidentally came across a larger amount of fruit which had fallen off a tree and was scattered on the ground. Fascinated by its shape, mystery and many associations it awoke (such as meteor or even human brain); the maclura fruit has ever since been my constant companion; a parallel universe; an everlasting matter that is always present among other things. It has enabled me to define my own course in timespace.

During 1994, I have begun my work on a set called Maclura pomifera festiva. This has set the basis for future projects, including photographs, videos, installations, texts, plaster casts, reliefs, maclurotypia photographs, graphics and souvenirs. This stage of the project has also enabled me to study the Macluro-fashion within the framework of placing future trends. This was a logical sequence of the festival which has made maclura globally known. The event was in the light of placing the trend at the domestic and international (especially Italian) market. The slogan used was worded as follows: “everyone will get his/her 15 minutes of fame in the future”. The next stage that followed was a rather extreme one and it was called Macluromania. This stage awoke the awareness that the artist, possessing his/her symbol and theme enters a state of mania, transforming into phobia and finally ending in paranoia. The, back in 1997 used slogan represented a form of a salvation from madness: “In the near future, everyone will be anonymous for 15 minutes”.

Layouts for the new cycle appeared during the final, public, maclura-based work presentation in 1998, which was placed in the design section. Working title of the new stage was Maclurocilli, which is the name of the universal medicine. The medicine is still in the laboratory-experimental stage, and even though some interesting results have been achieved, it still has not been clinically tested. Since this is a stage requiring more time to develop, because this is a universal medicine we are talking about, this segment is not ready for public presentation yet.

In the meantime, a set of fortunate events has enabled maclura to be included in current world globalisation trends. Thus, a new branch of Maclurosophy has been established, which has been given the name of Maclurisation. The significant thesis about the end of history, set up by Francis Fukojama, is being demystified in this field, where various places of the world are coming together. If world affairs were not that tragic, the thesis would even be funny. But it is not.

The history of the world is just about to begin.

Vladimir Gudac